Sue Lamb

The World's First Underwater Ride Share: Now You Can Take a 'ScUber' in Australia's Great Barrier Reef

Forget about 'surge' pricing on an Uber ride – how about 'submarine' pricing? Hailing a 'ScUber' in Australia's Great Barrier Reef will get you a $3000 AUD charge to your Uber account – and it's worth every penny for the hour-long Uber ride of your life.
It's the first underwater ride share in the largest living organism on the planet, a partnership between Uber, and Tourism Queensland. 
ScUber rides are available for a limited time directly through the Uber app, and cost $1500 AUD per person, with a minimum $3000 AUD for each hour-long ride. The fare includes an Uber pick up and drop off at your location, a scenic helicopter transfer to and from select cities in mainland Queensland, the Australian state that's the jumping-off point to the country's unparalleled Great Barrier Reef.
The ScUber ride is a completely immersive experience in the underwater home of 3,000 individual reefs, a thousand islands and over 1,600 species of fish – no mask, tank, or diving expertise needed. The first reef ecosystem to be recognized by UNESCO, the tremendously biodiverse Great Barrier Reef is the storied home to the 'Great 8' marine encounters: whales, turtles, manta rays, clown fish, sharks, potato cod, Maori wrasse and the giant clam.  
Queensland Tourism surveyed visitors to the region, and discovered their biggest travel goal was exploring the Great Barrier Reef by submarine. Enter a partnership with Uber as the ultimate, 21st century way to explore this underwater natural wonderland.
The partnership doesn't just give a lucky few locals or visitors able to snag one of the limited available ScUber underwater tours of the Reef. It also supports the preservation and sustainable protection of the world's largest ecosystem.
Uber is donating $100,000 to Citizens of the Great Barrier Reef to help support their conservation programs. On top of that, it's also donating the value of every scUber ride taken.
With over 3 million visitors each year to the Reef's UNESCO World Heritage area, very few will be able to actually hail a ScUber. 

Here's a 'deep dive' into other reasons to book a trip to the Great Barrier Reef:


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Images: Tourism and Events Queensland
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by Anabel on 08/06/2019 in Outdoor Activities